VIDEO AUCTIONS
Video Auctions are a well-established marketing mechanism growing in popularity due to the financial advantage they provide to both producers and buyers who deal in large numbers of stocker/feeder cattle. Midwestern Cattle Marketing, LLC (MCM) Video Auctions use the most accurate form of price discovery available–competitive bidding. With competitive bidding, producers get the best price, and buyers get the best choice.
Because cattle is only moved once–from producer location to buyer location–cattle health is maintained, while costs are decreased. Through the Video Auction format, country fresh cattle are shown via high-quality videos in their natural surroundings, so buyers know exactly what they‘re getting. Buyers view auctions via Dish Network or the Internet, in real time, and bid by phone in a traditional fast-paced auction format. Both producers and buyers enjoy the benefit of conducting the transaction from a location of their choice.
MCM‘s Video Auction services are a partnership between MCM–which locates the cattle, interfaces with producers, and handles payments–and Western Video Market (WVM), which hires the auctioneers, sets the dates and locations, and broadcasts the auction on the day of the sale. By combining the expertise and skills of employees of each of these companies, this partnership has proven to be strong and effective.
Our Video Auction service reflects our commitment to integrity, long-term relationships, and results.
Producers, learn more
Buyers, learn more.
Schedule
Video Auction Schedule
- January 7
- January 28
- March 5
- April 14
- May 6
- May 27
- June 11
- July 12-15
- August 16-18
- September 20-21
- October 14
- November 4
- December 7
Consignments due TWO WEEKS prior to sale